#Statistics
2 articles
Publisher Statistics — Revenue, RPM, and What to Optimize
Your placements are live and impressions are flowing. Now it's time to understand what the numbers mean and where to find optimization opportunities. This guide walks through the publisher statistics dashboard. The Revenue Chart The chart at the top of Publisher Statistics plots your daily earnings alongside impression volume. Toggle between Revenue, Impressions, RPM (revenue per mille), and other metrics using the controls above the chart. The revenue chart — look for days where impressio...
Understanding Your Campaign Statistics
Your campaign is live — now what? This guide explains every chart, table, and modal you'll encounter in the statistics section so you can spot winners, cut losers, and get the most out of your budget. The Performance Chart The top of the statistics page shows a time-series chart of your key metrics: impressions, clicks, spend, CTR, and CPM over time. Use the date picker to zoom into specific periods and the metric toggles to layer or isolate metrics. The performance chart — hover over any ...