Back to Blog
Buyer Strategies

Understanding Your Campaign Statistics

Ketashi ZeroMarch 9, 20263 min read

Your campaign is live — now what? This guide explains every chart, table, and modal you'll encounter in the statistics section so you can spot winners, cut losers, and get the most out of your budget.

The Performance Chart

The top of the statistics page shows a time-series chart of your key metrics: impressions, clicks, spend, CTR, and CPM over time. Use the date picker to zoom into specific periods and the metric toggles to layer or isolate metrics.

Campaign Statistics chart showing impressions and spend over time
The performance chart — hover over any point to see the exact numbers for that day.

The Detailed Report Table

Below the chart sits the detailed report table. It breaks down performance by placement, geo, device, OS, or any other dimension. Click column headers to sort, and use Group By to pivot your data.

Detailed Report table with columns for impressions, clicks, CTR, spend, and CPM
The tabular report — sort by any column to find your best and worst performing segments.

Placement Statistics Modal

Click any placement name in the report to open the Placement Statistics modal. This shows performance for that specific placement over time, so you can decide whether to keep it linked or cut it.

Placement Statistics modal with per-placement performance chart
Per-placement deep dive — compare the placement's CPM and CTR to your campaign average.

Billing and Transactions

The Billing page shows every financial event: escrow deposits, settlements, and refunds. Click any row to open the Transaction Details modal with the blockchain transaction hash you can verify on-chain.

Billing page showing transaction history with amounts and status
Billing overview — every dollar that moves through the system is recorded here with a blockchain reference.
Transaction Details modal showing blockchain hash, amount, and timestamp
Transaction Details — the tx hash links directly to the block explorer for independent verification.

Ask the AI Assistant

Not sure what the numbers mean? Open the AI Assistant panel from any page. It can explain metrics, suggest optimizations, and answer questions about your campaigns in plain language.

AI Assistant chat panel overlaid on the campaigns page
The AI Assistant — ask it anything about your campaigns, stats, or platform features.

Optimization Tips

  • Check stats daily for the first week — early trends reveal which placements are winners.
  • Use Group By → GEO to find countries where your CPM is high but CTR is low — consider pausing or lowering bids there.
  • Compare periods (this week vs. last week) to catch declining placements before they drain budget.
  • Billing is your audit trail — if a settlement looks wrong, the blockchain hash lets you verify independently.

Ready to dig deeper into what happens behind every settlement? Read "How the Audit Log Proves Every Settlement on the Blockchain."

KZ

Ketashi Zero

Independent Ad Tech Consultant

Running pop traffic since 2019. Tried most networks out there. Writing about what actually works and what's a total waste of time.

Campaign OptimizationStatisticsWeb Traffic
Share:

Related Articles

Everything I Learned About CPM Bidding After Burning $2,000

March 20, 2026

Bot Traffic Is Eating Your Budget and You Probably Don't Know It

March 20, 2026

Smart Rules — How I Stopped Wasting 40% of My Budget

March 20, 2026