Platform Features

Discover the features that make PopLayer the most advanced pop-under advertising platform in the industry

Smart CPM

Automatic bid optimization per GEO. The system analyzes performance data and adjusts your CPM to win traffic in profitable regions while reducing spend in underperforming ones.

  • Per-GEO bid optimization
  • Automatic adjustment based on performance
  • Maximize ROI without manual bid management

Smart Rules Engine

If-then automation rules that monitor CTR, ROI, CPA, spend, and conversions. Automatically pause campaigns, adjust bids, or resume based on your thresholds.

  • If-then automation logic
  • 6 metrics: CTR, ROI, CPA, Spend, Conversions, Impressions
  • Auto pause/resume & bid adjustments

Campaign Scheduling

Control exactly when campaigns run with weekly hour matrix, date range targeting, and timezone support. Match your audience's peak activity hours.

  • Weekly hour-by-hour matrix
  • Start/end date targeting
  • Timezone-aware scheduling

Anti-Fraud Protection

2-layer system: Built-in detection with 12 signals (webdriver, automation, headless, behavior analysis) plus 5 external providers via BYOAF integration.

  • 12 built-in detection signals
  • BYOAF: IPQualityScore, Pixalate, Fraudlogix & more
  • Strictness levels & IP blacklists

Bundle System

Publishers group placements into bundles — curated traffic packages by GEO, niche, or quality. Buyers browse and subscribe to bundles for simplified traffic purchasing.

  • Curated placement packages
  • Auto-bundles by GEO/category
  • Simplified bulk traffic access

Conversion Tracking

Postback URL support with 6 conversion types: registration, deposit, purchase, subscription, lead, and custom. Track full-funnel ROI for every campaign.

  • Postback URLs with server-to-server tracking
  • 6 conversion event types
  • Revenue & ROI reporting per source

Referral Program

Earn 5% lifetime commission from referred users. Pioneer Partners (first 50) earn 10% forever. No limits on referrals, commission paid with regular settlements.

  • 5% lifetime commission (10% Pioneer)
  • Unlimited referrals
  • Auto-included in crypto payouts

Publisher Reputation

0-100 score based on traffic quality (40%), buyer reviews (40%), and platform history (20%). Higher reputation = premium deal access in the marketplace.

  • Traffic quality scoring
  • Buyer review system
  • Premium deal access for top publishers

Blockchain Transparency

Every transaction is recorded on the blockchain, ensuring complete transparency and accountability for all payments and ad placements.

  • Immutable payment records
  • No hidden fees
  • Public audit trail

Direct Deals

Connect directly with publishers. Browse placements, request access, and buy traffic at fixed CPM rates with full transparency.

  • Direct publisher relationships
  • Fixed transparent pricing
  • Private marketplace access

On-Demand Crypto Payouts

Withdraw earnings anytime to your crypto wallet. USDT & USDC on Polygon with minimal gas fees. No minimum threshold.

  • Withdraw anytime
  • USDT & USDC on Polygon
  • No minimum threshold

Multi-Network Support

Deploy campaigns across Polygon, Arbitrum, BSC, and Base networks. Choose the network that fits your needs for gas costs and speed.

  • Polygon, Arbitrum, BSC, Base
  • Per-network gas optimization
  • Flexible deployment options

Additional Features

BYOAF Integration

Bring Your Own Antifraud — connect IPQualityScore, Pixalate, Fraudlogix, Forensiq, HUMAN

Buyer Reviews

Get rated by media buyers on traffic quality, communication, and reliability

Referral Dashboard

Track your referrals, earnings, and commission history in real-time

IP Blacklists

Block individual IPs or CIDR ranges from all your campaigns

Timezone Targeting

Schedule campaigns in your audience's local timezone

Engagement Metrics

Track time-on-site, scroll depth, and bounce rate for quality insights

PopLayer vs Traditional Platforms

FeatureTraditional PlatformsPopLayer
Payment Speed7-30 daysOn-demand withdrawals
Bid OptimizationManual CPM managementSmart CPM per GEO
Campaign AutomationManual optimizationSmart Rules if-then logic
SchedulingBasic on/offHour matrix + timezone
Fraud ProtectionBasic filtering2-layer + BYOAF
Publisher RewardsNone5–10% referral commission
Trust SystemNone0-100 reputation score
TransparencyLimited reportingBlockchain records