Platform Features
Discover the features that make PopLayer the most advanced pop-under advertising platform in the industry
Smart CPM
Automatic bid optimization per GEO. The system analyzes performance data and adjusts your CPM to win traffic in profitable regions while reducing spend in underperforming ones.
- Per-GEO bid optimization
- Automatic adjustment based on performance
- Maximize ROI without manual bid management
Smart Rules Engine
If-then automation rules that monitor CTR, ROI, CPA, spend, and conversions. Automatically pause campaigns, adjust bids, or resume based on your thresholds.
- If-then automation logic
- 6 metrics: CTR, ROI, CPA, Spend, Conversions, Impressions
- Auto pause/resume & bid adjustments
Campaign Scheduling
Control exactly when campaigns run with weekly hour matrix, date range targeting, and timezone support. Match your audience's peak activity hours.
- Weekly hour-by-hour matrix
- Start/end date targeting
- Timezone-aware scheduling
Anti-Fraud Protection
2-layer system: Built-in detection with 12 signals (webdriver, automation, headless, behavior analysis) plus 5 external providers via BYOAF integration.
- 12 built-in detection signals
- BYOAF: IPQualityScore, Pixalate, Fraudlogix & more
- Strictness levels & IP blacklists
Bundle System
Publishers group placements into bundles — curated traffic packages by GEO, niche, or quality. Buyers browse and subscribe to bundles for simplified traffic purchasing.
- Curated placement packages
- Auto-bundles by GEO/category
- Simplified bulk traffic access
Conversion Tracking
Postback URL support with 6 conversion types: registration, deposit, purchase, subscription, lead, and custom. Track full-funnel ROI for every campaign.
- Postback URLs with server-to-server tracking
- 6 conversion event types
- Revenue & ROI reporting per source
Referral Program
Earn 5% lifetime commission from referred users. Pioneer Partners (first 50) earn 10% forever. No limits on referrals, commission paid with regular settlements.
- 5% lifetime commission (10% Pioneer)
- Unlimited referrals
- Auto-included in crypto payouts
Publisher Reputation
0-100 score based on traffic quality (40%), buyer reviews (40%), and platform history (20%). Higher reputation = premium deal access in the marketplace.
- Traffic quality scoring
- Buyer review system
- Premium deal access for top publishers
Blockchain Transparency
Every transaction is recorded on the blockchain, ensuring complete transparency and accountability for all payments and ad placements.
- Immutable payment records
- No hidden fees
- Public audit trail
Direct Deals
Connect directly with publishers. Browse placements, request access, and buy traffic at fixed CPM rates with full transparency.
- Direct publisher relationships
- Fixed transparent pricing
- Private marketplace access
On-Demand Crypto Payouts
Withdraw earnings anytime to your crypto wallet. USDT & USDC on Polygon with minimal gas fees. No minimum threshold.
- Withdraw anytime
- USDT & USDC on Polygon
- No minimum threshold
Multi-Network Support
Deploy campaigns across Polygon, Arbitrum, BSC, and Base networks. Choose the network that fits your needs for gas costs and speed.
- Polygon, Arbitrum, BSC, Base
- Per-network gas optimization
- Flexible deployment options
Additional Features
BYOAF Integration
Bring Your Own Antifraud — connect IPQualityScore, Pixalate, Fraudlogix, Forensiq, HUMAN
Buyer Reviews
Get rated by media buyers on traffic quality, communication, and reliability
Referral Dashboard
Track your referrals, earnings, and commission history in real-time
IP Blacklists
Block individual IPs or CIDR ranges from all your campaigns
Timezone Targeting
Schedule campaigns in your audience's local timezone
Engagement Metrics
Track time-on-site, scroll depth, and bounce rate for quality insights
PopLayer vs Traditional Platforms
| Feature | Traditional Platforms | PopLayer |
|---|---|---|
| Payment Speed | 7-30 days | On-demand withdrawals |
| Bid Optimization | Manual CPM management | Smart CPM per GEO |
| Campaign Automation | Manual optimization | Smart Rules if-then logic |
| Scheduling | Basic on/off | Hour matrix + timezone |
| Fraud Protection | Basic filtering | 2-layer + BYOAF |
| Publisher Rewards | None | 5–10% referral commission |
| Trust System | None | 0-100 reputation score |
| Transparency | Limited reporting | Blockchain records |