About PopLayer
PopLayer is built for direct popunder deals that usually break down in the messy parts: stop events, partial delivery, payout arguments, invalid traffic, and leftover balances.
Why it exists
Most direct traffic deals work until something changes. A buyer pauses a campaign. A placement gets removed. Part of the traffic was good, part was not, and then settlement turns into chats, spreadsheets, and arguments.
PopLayer exists to make that money flow explicit. Accepted traffic gets paid. Invalid traffic never reaches settlement. If the deal stops, unused buyer funds return automatically instead of getting stuck in manual reconciliation.
What publishers get
Get paid immediately for accepted traffic
If a buyer stops, already accepted traffic still settles right away
Keep your current monetization while testing one placement
Set your own terms instead of relying only on network defaults
What buyers get
Accepted traffic only reaches settlement
Invalid traffic goes to fallback instead of becoming a later payout fight
Unused funds return automatically when a deal stops
Bring your own anti-fraud provider if you want stricter filtering
How PopLayer is different
Typical direct deal
- • Traffic quality is argued about after the fact
- • Payout logic lives in chats or manual spreadsheets
- • Buyer stops can turn into payout disputes
- • Leftover balances are reconciled manually
PopLayer
- • Accepted traffic is explicit before settlement
- • Invalid traffic falls out before payout
- • Stop events trigger payout + refund logic automatically
- • Every outcome stays visible in the audit trail
Why the system is built this way
The point is not to force blind trust in another ad network. Buyers can use the internal filter or bring their own anti-fraud provider. Publishers can test one placement without changing their whole stack.
Under the hood, PopLayer is built around stateful settlement logic, auditability, gasless daily operations, and payment flows that keep the messy cases from becoming payout chaos.
Infrastructure for messy deal states
The hard part is not launching a deal. The hard part is settling it fairly when traffic, quality, and timing are not perfectly clean.