#Popunder
5 articles
Everything I Learned About CPM Bidding After Burning $2,000
My first campaign on any pop network, I set my CPM bid to whatever the platform "recommended" and walked away. Two weeks and about $2k later I had 47 conversions. Sounds okay until you realize the same traffic with a smarter bidding approach could have gotten me 80+ for the same money. I didnt understand how CPM auctions actually work. Turns out most people dont. So heres everything I wish Id known before I burned through that budget. How the Auction Works When someone visits a publishers ...
Smart Rules — How I Stopped Wasting 40% of My Budget
I ran my first PopLayer campaign for about three weeks before I looked at the geo breakdown. When I did I wanted to throw my laptop out the window. Forty percent of my budget was going to countries where my offer didnt even convert. I was buying Indian mobile traffic at $0.30 CPM for an offer that only paid out on US and UK installs. The traffic was real, the ads were showing, the money was leaving my account. Just... to the wrong people. Smart Rules fixed this. Heres how they work and how ...
How to Earn Money From Your Website Traffic — Beginner's Guide
So you've got a website thats getting some traffic and you keep hearing people talk about "monetization" like its this magical thing that turns pageviews into money. I was in the exact same spot about two years ago — running a couple content sites, getting decent traffic, making exactly $0 from it. Felt kinda dumb honestly. Like I was sitting on something valuable and just... not using it. This is the guide I wish existed back then. No BS, no affiliate links to 47 different tools, just the a...
Publisher's Guide — From Registration to First Payout
You just signed up as a publisher — now what? This guide takes you from zero to earning: registering traffic sources, creating placements, installing the SDK, configuring TrafficBack, managing buyer access, and reading your revenue dashboard. Step 1 — Register Your Traffic Sources A traffic source is a website or app where you'll show pop ads. Head to My Traffic Sources and click Add Source. Enter the domain, category, and estimated daily traffic. PopLayer doesn't gate-keep approvals — the ...
How to Launch Your First Campaign on PopLayer
Launching a campaign on PopLayer takes about five minutes once you know the flow. This guide walks you through every screen — from browsing available traffic to going live with targeting, antifraud, smart rules, and scheduling. Step 1 — Browse Available Traffic Before you spend a dollar, explore the marketplace. The Browse Traffic page shows every placement and bundle available to you. Use the Private tab to see sources where you already have a relationship, or switch to Public for open mar...