Launching a campaign on PopLayer takes about five minutes once you know the flow. This guide walks you through every screen — from browsing available traffic to going live with targeting, antifraud, smart rules, and scheduling.

Step 1 — Browse Available Traffic

Before you spend a dollar, explore the marketplace. The Browse Traffic page shows every placement and bundle available to you. Use the Private tab to see sources where you already have a relationship, or switch to Public for open marketplace inventory.

Browse Traffic — Private placements tab showing available traffic sources — The Private tab lists placements you already have access to, with estimated daily impressions and floor CPMs.

Spotted something interesting? Switch to My Deals to review placements you've already linked.

Browse Traffic — My Deals tab showing linked placements — My Deals gives a quick overview of every source currently linked to one of your campaigns.

Step 2 — Create the Campaign

Head to Campaigns → Create Campaign. Fill in the basics: name, target URL, daily budget, and total budget. Choose your pricing model (CPM or CPA) and set your bid. The budget is deposited into a blockchain escrow smart contract — your money is locked and guaranteed to publishers.

Create Campaign form showing name, URL, budget, and bid fields — Step 1 of campaign creation: basic info, budget, and bid. The budget goes into blockchain escrow immediately.

Step 3 — Configure Antifraud Protection

PopLayer runs server-side antifraud on every impression. During campaign creation you can set your fraud-score threshold — lower means stricter filtering. You can also toggle individual detection modules.

Campaign creation antifraud step with threshold slider and detection toggles — Antifraud configuration during campaign setup. The threshold slider lets you choose how aggressive the filtering should be.

After launch you can fine-tune these settings from the dedicated Antifraud Settings page without pausing the campaign.

Antifraud Settings page with per-campaign detection modules and threshold — Live antifraud tuning — change the threshold or toggle individual detectors at any time.

Step 4 — Add Smart Rules (Optional)

Smart Rules let you adjust bids per geography, device, OS, or browser. For example, you might bid +30 % for US desktop traffic and −50 % for mobile traffic from India.

Smart Rules configuration showing GEO-based bid adjustments — A GEO-targeted smart rule that boosts bids for high-value countries and reduces them for lower-tier geos.

Step 5 — Set a Schedule (Optional)

If your offer converts better at certain hours, use Scheduling. The weekly heatmap lets you toggle individual hours on or off, so your budget only runs when it matters.

Weekly schedule heatmap with hours toggled on and off — The heatmap schedule — green cells mean the campaign runs, grey cells mean it pauses. Timezone-aware.

Step 6 — Launch and Monitor

Hit Save & Launch. Your campaign appears in the campaigns list with real-time status. From here you can pause, edit, increase budget, or link additional placements.

Campaigns list showing active and paused campaigns with spend and impressions — The campaigns list — monitor spend, impressions, and status at a glance. Click any campaign to dive into detailed stats.

Key Takeaways

Budget is safe — it sits in blockchain escrow, not in the platform's pocket.
Antifraud is built in — no third-party tools needed, though you can layer your own tracking on top.
Smart Rules + Scheduling let you optimize spend without creating dozens of separate campaigns.
Start small — run $20–50 per day while you learn which placements convert, then scale winners.

Next up: learn how to read your campaign statistics in "Understanding Your Campaign Statistics."

How to Launch Your First Campaign on PopLayer