You just signed up as a publisher — now what? This guide takes you from zero to earning: registering traffic sources, creating placements, installing the SDK, configuring TrafficBack, managing buyer access, and reading your revenue dashboard.

Step 1 — Register Your Traffic Sources

A traffic source is a website or app where you'll show pop ads. Head to My Traffic Sources and click Add Source. Enter the domain, category, and estimated daily traffic. PopLayer doesn't gate-keep approvals — the marketplace handles quality through the bidding system.

My Traffic Sources page with a list of registered domains and their status — Your registered sources — each one can have multiple placements attached to it.

Step 2 — Create Placements

Placements define where on a source the ad appears (popunder, pop-up, interstitial) and set the floor CPM — the minimum bid you'll accept. Go to My Placements → Create Placement, pick the source, choose the ad format, and set your floor.

My Placements page showing placements with format, floor CPM, and linked campaigns count — Your placements — each one has its own floor CPM and can be linked to multiple buyer campaigns.

Step 3 — Install the SDK

PopLayer provides a lightweight JavaScript SDK that you drop into your site's <head> tag. The SDK Integration Guide page gives you a copy-paste snippet customized for your placement ID.

SDK Integration Guide page with code snippet and installation instructions — The SDK guide — copy the snippet, paste it into your site, and you're live. One line of JavaScript.

Step 4 — Configure TrafficBack (Optional)

TrafficBack lets you monetize ad requests that don't match any campaign. Instead of showing nothing, PopLayer redirects the user to a fallback URL (your own page, an affiliate offer, etc.). Configure it under TrafficBack Settings.

TrafficBack Settings page with fallback URL and toggle — TrafficBack — set a fallback URL to capture traffic that would otherwise go unmonetized.

Step 5 — Manage Buyer Access

By default, placements are visible to all buyers in the marketplace. If you prefer curated relationships, switch the placement to Private visibility and approve buyers individually. The Access Management page shows active connections and pending requests.

Access Management page showing active buyer connections with campaign counts — Active access — see which buyers are linked, how many campaigns they run, and their total spend on your traffic.

The Access History tab shows a chronological log of every access grant, revocation, and request.

Access History tab showing chronological access events — Access History — a full timeline of who requested access, who was approved, and who was revoked.

Step 6 — Track Your Revenue

The Publisher Statistics page shows earnings over time. The chart at the top gives you a visual overview; the table below breaks it down by source, placement, geo, and more.

Publisher Statistics chart showing revenue and impressions over time — Your revenue chart — watch for trends, seasonal patterns, and the impact of floor CPM changes.

Key Takeaways

No approval gatekeeping — register sources and start receiving bids immediately.
Floor CPMs are your lever — set them per placement and per geo for maximum control.
TrafficBack captures waste — every unmatched request can still earn money.
Payments are in USDT via blockchain escrow — no net-30 waiting, no bank fees.

Want to squeeze more revenue from your stats? Read "Publisher Statistics — Revenue, RPM, and What to Optimize."

Publisher's Guide — From Registration to First Payout

Step 1 — Register Your Traffic Sources

Step 2 — Create Placements

Step 3 — Install the SDK

Step 4 — Configure TrafficBack (Optional)

Step 5 — Manage Buyer Access

Step 6 — Track Your Revenue

Key Takeaways

Ketashi Zero

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