Buyer StrategiesSmart Rules — How I Stopped Wasting 40% of My Budget
I ran my first PopLayer campaign for about three weeks before I looked at the geo breakdown. When I did I wanted to throw my laptop out the window.
Forty percent of my budget was going to countries where my offer didnt even convert. I was buying Indian mobile traffic at $0.30 CPM for an offer that only paid out on US and UK installs. The traffic was real, the ads were showing, the money was leaving my account. Just... to the wrong people.
Smart Rules fixed this. Heres how they work and how ...