List your popunder placement
under clear payout rules
Set your own terms. Keep your current monetization while testing. Get paid immediately for accepted traffic.
If a buyer stops the deal, your already accepted traffic is still settled right away and the unused balance returns automatically.
Start with one placement, not a full switch. No native tokens needed for day-to-day use.
Publishers keep 85%. Buyers can bring their own anti-fraud provider.
Why publishers can start with one placement
The point is not to force a full migration. It is to let you test direct deals under visible payout rules and keep your existing monetization while you do it.
Get paid immediately for accepted traffic
You do not wait weeks to learn what traffic was approved. Accepted traffic settles as soon as the deal state changes.
Still paid if the buyer stops
If the buyer pauses the campaign or removes the placement, already accepted traffic is still paid right away.
No black-box shaving later
Quality rules apply before settlement, not as silent deductions days or weeks after traffic was delivered.
Keep current monetization while testing
You can test one placement under private terms without reworking your whole setup first.
Set your own placement terms
List a placement, define pricing expectations, and negotiate direct terms instead of taking only network defaults.
Low-friction onboarding
No native token setup for normal usage. The product is built to feel like an application, not a wallet tutorial.
Traffic deals are messy.
Settlement should not be.
PopLayer is designed for the non-ideal cases most platforms hide: pause, stop, placement removal, fallback traffic, partial payout, and automatic refund of the remainder.
Fund
Buyer funds the deal before traffic starts
Deliver
Publisher sends traffic to the placement
Filter
Invalid traffic goes to fallback before settlement
Settle
Accepted traffic is paid and unused balance returns
Deal states that trigger settlement
The goal is simple: accepted traffic gets paid, invalid traffic does not, and unused money returns without a payout fight.
PopLayer vs typical traffic deal handling
| Scenario | PopLayer | Typical flow |
|---|---|---|
| If buyer stops the deal | Accepted traffic paid immediately | Manual reconciliation |
| Invalid traffic | Filtered before settlement | Argued about later |
| Unused buyer funds | Returned automatically | Platform-controlled |
| Quality control | Internal or buyer-provided | Black-box network rules |
| Fund custody | Escrow-backed flow | Platform balance |
| Auditability | Open settlement trail | Manager explanation |
Keep your current ads. Test one placement.
You do not need to replace your whole monetization stack to try PopLayer. List one placement, set your own terms, and see how direct deals perform under clear payout rules.
How the publisher flow works
Start with one placement, keep your current setup, and run direct deals under explicit settlement rules instead of waiting for manual reconciliation later.
List one placement
Register the site, add a placement, and define the deal terms you are open to.
Keep current ads while testing
Start with one placement under private terms instead of changing your whole monetization stack.
Deliver traffic under clear rules
Accepted traffic stays on the settlement path. Low-quality traffic is filtered before payout, not shaved later.
Get paid immediately for accepted traffic
If the buyer stops the deal, your already accepted traffic is still settled right away.
85% to publishers. Clear settlement.
Publishers keep 85%. Accepted traffic settles immediately. If the buyer stops, already accepted traffic is still paid and the unused buyer balance returns automatically.
Settlement split
$1
Min funding
0%
Hidden fees
Gasless
Daily ops
Frequently Asked Questions
The mechanics that matter in real traffic deals
Start with one placement, not a full switch
Set your own terms. Keep current monetization while testing. Accepted traffic gets paid immediately, and if a buyer stops, your already accepted traffic still settles right away.
Built for publishers who want clearer payout rules without handing their whole business to another black box.